Synopsis of Research in Shanghai (June 9 - July 4):
Professor Juan Pinon will be doing an approximation of the characteristics of the Chinese Media landscape. For that purpose Professor Pinon will be doing a general survey of the media offering in Shanghai or China in general. First, to get a list of the Broadcasting TV channels, Cable TV channels, SVOD Digital Platforms, Music Platforms, Film Theatrical Newspapers, Radio stations and magazines. In this context, as a general survey of the most important production entities, either private, public or state owned. Shanghai, as a media city, would offer a revealing example of the way media is organized, which are the main media companies as producers, and distributors. From there to trace preferred theme oriented channels, as well as media formats, media genres, themes and narratives. When it comes to television it would be key to see the kind of production and narratives forged to describe the local, the regional, the national and the global.
In the context of regional, transnational or global media flows, it would be important to see the kind of media interrelations are forged from China to the world, and the world to China. This reflected in the tracing the position and visibility of transnational and global media presence in the Chinese media offering. To see a particular or special relation with a particular country or a particular region, and the industrial, institutional, or cultural reasons for that. In this context to see what kind of content from overseas is accessible or preferred in the Chinese media landscape. If there any particular foreign media formats adopted by the Chinese industry for local consumption. At the same time to recognize the strategies of internationalization pursued by the Chinese Media Industries, and their reach or success outside China. Particularly, what kind of genre/formats/narratives are prioritized to reach global audiences. In this context which are considered formulas of success for that purpose.