Professor of Practice in Business and Finance Rodrigo Zeidan establishes a comprehensive standard for green banking, targeting both academic and professional audiences. He bridges the gap between traditional financial metrics and sustainable banking practices, making a compelling, practical case for integrating environmental considerations into financial decision-making. Rather than treating sustainability as a peripheral concern, Zeidan demonstrates that environmental indicators are essential tools for sound and responsible banking. Positioned as a foundational resource, this manual is poised to become the definitive guide for current and future participants in the green finance movement.
About the author
Professor of Practice in Business and Finance Rodrigo Zeidan is also a Senior Scholar at the Center for Sustainable Business, NYU Stern, and a columnist at Folha de S. Paulo, Brazil’s leading newspaper. His more recent research focuses on Sustainable Finance alongside issues in Corporate Finance and Development Economics. He co-created the Sustainability Credit Score System, which may become the standard sustainability rating system globally. Alongside his article in Nature Sustainability, his research has been published in the Journal of Corporate Finance, Harvard Business Review, Journal of Business Ethics, Economic Letters, International Journal of Production Economics, Economic Modelling, Energy Economics, European Journal of Health Economics, Journal of Environmental Management, Journal of Cleaner Production among others.